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  • You Do Have Stories To Tell?

    March 9, 2019
  • To continue on with our Email Sequence Topic this month, we talk about what topics to use.

    When the topic of creating email sequences comes up, you may wonder what stories you have to share. You’d happily create a sequence; you just want to know what topic you should center your messages around. If that’s the case, consider these story ideas:

    Your Journey

    What have you accomplished that would lift up and motivate your community? What have you done that your people would love to do in their own lives? Maybe you healed your body from PCOS through diet and lifestyle changes. Perhaps you built a digital business that allows you to stay home with your kids. Maybe you were able to pay down a mountain of debt and create the life you craved.

    When you’re sharing your journey with your subscribers, you can encourage them by weaving tips and advice into your content. For example, you might talk about beginning your first podcast. You could recommend that your readers download Audacity for free to get started. These insights help your community take action and get closer to reaching their own goals.

    Customer Case Studies

    Another idea could be to create customer case studies based off the people you’ve helped. For example, you taught a blogger to learn how to edit her WordPress theme with confidence. Turn the incident into an email sequence. You could do this by interviewing the blogger about the experience and building a story around it.

    When it comes to a case study, be sure to talk about the emotions your featured customer experienced. Mention the fear Anna felt each time she tried to edit her theme or how discouraged she became after accidentally crashing her website.

    Fictionalized Events

    There are times when it makes sense to fictionalize your email sequence. This is especially true in niches where your topic might be delicate. For example, if you help women heal their marriages after an affair, then some of your customers may not want the details of their lives splashed across the internet.

    In these cases, you may want to tell the story from your customer’s point of view but change key details. You can be honest about the fact that it’s not a direct customer experience by clarifying that the story is “based off of” or “inspired by” true events.

    Remember when creating an email sequence, your goal isn’t just to tell a good story. You want your subscribers to see themselves in your story. Turn up the “What’s in It for Me?” volume by asking questions.

    You might say, “Have you ever been where I was?” or “Can you relate to trying to buy groceries only to have every credit card in your wallet declined?”

    By asking questions, you engage your audience. You also help them to identify with your story and invest in the outcome, which will keep them reading the entire series from start to finish.

    If you are interested in finding out more about creating your own email sequence then download your free eBook and workbook here.